Privacy Policy

Last updated: 10/29/2025

1. Introduction

Welcome to LUXE ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases from our store.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

  • Name and contact information (email address, phone number, billing address, shipping address)
  • Account credentials (username, password)
  • Payment information (credit card number, billing address)
  • Order history and preferences
  • Customer service communications
  • Product reviews and ratings

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, time spent on site, referring URLs)
  • Cookies and similar tracking technologies
  • Location data (if you give permission)

2.3 Information from Third Parties

We may receive information about you from:

  • Payment processors (Stripe)
  • Shipping carriers (USPS, UPS, FedEx)
  • Social media platforms (if you connect your account)
  • Analytics providers (Google Analytics)

3. How We Use Your Information

We use your information for the following purposes:

3.1 To Process Transactions

  • Process and fulfill your orders
  • Send order confirmations and updates
  • Process payments and prevent fraud
  • Arrange shipping and delivery

3.2 To Improve Our Services

  • Understand how customers use our website
  • Improve our products and services
  • Develop new features and functionality
  • Analyze trends and customer behavior

3.3 To Communicate With You

  • Send transactional emails (order confirmations, shipping updates)
  • Respond to your inquiries and support requests
  • Send marketing communications (with your consent)
  • Notify you about changes to our services

3.4 For Legal and Safety Purposes

  • Comply with legal obligations
  • Protect our rights and property
  • Prevent fraud and enhance security
  • Enforce our terms and conditions

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

4.1 Types of Cookies

  • Necessary Cookies: Required for the website to function (authentication, cart management)
  • Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
  • Marketing Cookies: Track visitors across websites to show relevant ads
  • Preference Cookies: Remember your settings and preferences

4.2 Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website. You can manage your cookie preferences using our Cookie Settings tool.

5. How We Share Your Information

We may share your information with:

5.1 Service Providers

  • Payment processors (Stripe) - to process payments
  • Shipping carriers (USPS, UPS, FedEx) - to deliver orders
  • Email service providers - to send communications
  • Analytics providers (Google Analytics) - to understand usage
  • Cloud hosting services - to store data

5.2 Legal Requirements

We may disclose your information if required by law or in response to:

  • Subpoenas or court orders
  • Legal processes or government requests
  • Investigations of fraud or illegal activity
  • Protection of our rights, property, or safety

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-compliant providers
  • Regular security audits and vulnerability assessments
  • Access controls and authentication requirements
  • Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal data for as long as necessary to:

  • Fulfill the purposes outlined in this privacy policy
  • Comply with legal, accounting, or reporting requirements
  • Resolve disputes and enforce agreements
  • Maintain business records

When we no longer need your information, we will securely delete or anonymize it.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

8.1 GDPR Rights (EU/EEA)

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data ("right to be forgotten")
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent at any time

8.2 CCPA Rights (California)

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising your rights

8.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at privacy@luxe.com or use our Data Privacy Center.

9. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place through:

  • Standard contractual clauses approved by the European Commission
  • Data Processing Agreements with our service providers
  • Compliance with applicable data protection laws

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this page. We will notify you of any material changes by:

  • Posting a notice on our website
  • Sending an email notification
  • Displaying a banner on the website

We encourage you to review this privacy policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have questions or concerns about this privacy policy or our data practices, please contact us:

LUXE Privacy Team

  • Email: privacy@luxe.com
  • Phone: 1-800-LUXE-PRIV
  • Mail: LUXE, Privacy Department, 123 Premium Ave, Suite 100, San Francisco, CA 94102

For EU residents, you also have the right to lodge a complaint with your local data protection authority.

Your Consent

By using our website, you consent to our privacy policy and agree to its terms. If you do not agree with this policy, please do not use our website.